Coming out of Microsoft's developer's conference, one of the biggest issues facing those at Microsoft is to try and bring the focus back on the products which are shipping now as opposed to (at least) three years from now. Scoble mentions this in a couple of posts.
Even when joking, it's going to be tough:
Also, he says that Quartz already does everything Longhorn will do in three years. That's also not true. But, I don't wanna pull an Andreeson, so you'll have to figure that out on your own. We've already hyped up the market enough about Longhorn. Go back to sleep for another couple of years. :-)
How do you pull back the hype lever once you've pulled the trigger? That's going to be difficult.
Posted by Josh at November 4, 2003 09:26 AM | TrackBack