March 03, 2004

SUV's: Big and Bad

During lunch, I read Malcom Gladwell's recent New Yorker article on SUV's. It was definitely interesting especially in regards to the perception of most SUV owners that they are safer because their vehicle is higher and bigger.

Jettas are safe because they make their drivers feel unsafe. S.U.V.s are unsafe because they make their drivers feel safe. That feeling of safety isn't the solution; it's the problem.

The idea that bigger is better can be traced back to (and probably beyond that) the Old Testament story of David and Goliath. Of course most people know how that turned out.

Posted by Josh at March 3, 2004 01:39 PM | TrackBack
Comments

Suv;s are very bad

Posted by: Amy Kells on March 9, 2004 01:06 PM
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