Over the past few days, many have discussed the marketing agreement between Major League Baseball (MLB) and Columbia Pictures with regards to putting Spider-Man 2 logos around stadiums, including the bases on the field. This would be happening for a weekend in June. Based on negative feedback from fans and the media, MLB decided to not put anything on the bases and will instead just have various things displayed around the ballparks.
I didn't have time yesterday to write a rant about how the whole idea was stupid. I don't really have a big problem with the logo on the bases. It was small and only for a weekend, definitely not the end of the game. I thought the idea was stupid because MLB was only getting around $4 million for these changes. You would think they could have received more money than that for allowing things to be on the playing field. Also, the idea that this would help bring in younger fans doesn't ring true since no one is going to come to the ballpark because of a silly logo.
Of course, since the announcement that the bases wouldn't be changd, a few blogs have talked about how the bases were saved from anything other than being white. But that's not true, since tomorrow, all bases will have a pink ribbon logo for Mother's Day to bring more awareness to breast cancer. There will also be logos on helmets and painted in the outfield. Where's the outrage about this? Isn't it hypocritical to complain about a movie logo on a base and then keep silent when another logo is put there? From what I've read, MLB will also be doing this for Father's Day to increase awareness of prostate cancer.
Posted by Josh at May 7, 2004 03:51 PM | TrackBack