Chris Messina posted on Twitter something yesterday which wouldn't get out of my head, WebKit + iPhone + Microformats + OpenID... mhmm.. Could the iPhone become the killer app for the Microformats movement?
Since Safari (or any WebKit app) can be used and you have the integration with all of the other applications like Mail and iCal plus the ability to utilize maps and reviews, it seems that it's very possible. Having the ability to call someone directly from their page based on the microformats embedded seems like a great thing.
Beyond that, being able to aggregate various microformats and offer search solutions could be perfect for companies. I know Technorati is doing this a bit but there's always room for more.
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microformats, chris+messina, iPhone