UPDATE: More thoughts from TechCrunch about why this hype now when they are still a year away from launch. Perhaps they are looking for a buyout with Yahoo! being the number one contender. Also, the comments are very interesting especially with the comparison between Powerset and Riya.
The next Google Killer has come out of hiding a bit with the media blitz of Powerset. Here are some varying takes on the company and their chances of unseating Google as the king of search:
Personally, I like Don Dodge's take the best because he takes a different view of what you need to do beat Google and how Powerset could do that.
At any rate, Powerset's a company to watch because of their technology and because of the people working there, including a former co-worker, Josh Susser.
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